1. Marketing
"Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others" -Kotler 3. ... Kotler affirms that individuals and groups can obtain what they need and want by creating and exchanging products and value with others. ... These are identifying, anticipating and satisfying customer requirements. ... It focuses on the satisfaction of the customer. ... Barwell: "This customer focused philosophy is known as the "marketing concept". ...
- Word Count: 3162
- Approx Pages: 13
- Grade Level: High School