1. COMMODITY BRANDING
The degree to which the product offers utility to a potential customer is also very important. Commodities usually have a very high utility value. ... It is getting your customer to see you as the only solution to their problem. Branding is creating customer loyalty. ... A known and respected branded commodity presents a powerful statement about quality, value, and other desired qualities to potential customers. ...
- Word Count: 3659
- Approx Pages: 15
- Grade Level: High School