1. Lush in Japan
International Marketing How will the Internet shape the future of Marketing Internationally? Background As the world has become more globalized, International marketing has taken on added significance over the past ten years. There are many reasons why International Marketing has become more prominent and why a greater number of companies have become globally orientated. One of the most significant reasons for this has been the unprecedented growth of the Internet or World Wide Web (WWW). In the past few years there has been a huge growth of on-line commercial activity. ...
The company should ideally be one that is continually striving towards world-class performance and able to work within a culture of change. ... This often requires a cultural shift within the organisation and once this change is achieved the whole process becomes one of sustaining the e-business process and a culture of continuous development plans will soon become the norm. ... The leaders in e-business readiness, are ranked as follows: the number one country is the US, followed by Australia, UK, Canada, Norway, Sweden, Singapore, Finland, Denmark, Netherlands, Switzerland, Germany and Hong K...