While reading an article about Saturn's marketing strategy I've got a feeling that they followed instructions on company's strategic planning from Chapter Two of our textbook. Because they've got it all: corporate strategy, marketing strategy, mission statement, favorable opportunities, and strategi...
TABLE OF CONTENTS EXECUTIVE SUMMARY 1 CASE SITUATION 2 PROBLEMS AND CAUSES 3 OBJECTIVES 3 MARKETING MIX 3 Product 3 Price 4 Place 4 Promotion 4 SWOT ANALYSIS 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 7 ALTERNATIVES 7 RECOMMENDATIONS 8 Executive Summary CNS has brought a product internationally and is faced with the problems and marketing challenges that come with that. ... Place Distribution was a problem for CNS to go internationally. 3M were brought into the picture to solve this problem and 3M had the capabilities of doing this. ... Opportunities Being teame...
