1. E-commerce
Nike is not in the business of making shoes, but developing and marketing them. ... While it is a fairly simple process to make an athletic shoe, getting the public to purchase them is a much more complicated process. ... A new competitor in the athletic footwear industry will most likely fail because the brands of Nike, Reebok and Adidas are so strong. ... This is beneficial to Nike, since they are positioned in the athletic portion of the footwear industry. ... Nike's top selling shoes are in the running, basketball, children's, cross training and women's categori...
- Word Count: 1788
- Approx Pages: 7
- Grade Level: High School