This essay will take on and talk about the persuasive techniques, the message, the purpose, audience and the power of language of the two given advertisements. ... An example for that would be an old Nike ad which shows an athlete running faster than a leopard to save a deer. ... The persuasive technique in this ad however is product comparison. ... The persuasive techniques used are glittering generalities, individuality, and emotional appeals. ... There comes the persuasive technique of individuality. ...

• Word Count: 544
• Approx Pages: 2
• Grade Level: High School