Similarly, when a reason to choose a branded commodity is created, the reason for not choosing an unbranded commodity is simultaneously born. ... Have all those years of advertising made us a captive to this brand? ... Brand is a relationship between your customers/prospects and your product - intangible, emotional bonds created by every interaction. ... Branding creates need for your specific product. ... Branding is creating customer loyalty. ...

• Word Count: 3659
• Approx Pages: 15
• Grade Level: High School