1. Pricing Strategies for Digital Goods
As the three of them are totally different for a digital good than for a physical one, no wonder that companies dealing with such goods had to rethink their pricing strategies. ... The few companies that managed to survive are the ones with a cost leadership strategy. This concept, developed by Michael Porter, described a company that has for strategy to have the lowest costs of operation in the industry in order to propose the best price. ... In this last strategy, you implement pricing-cuts to discourage every potential new entrant. ... This is a very costly strategy in the short term but t...
- Word Count: 3079
- Approx Pages: 12
- Has Bibliography
- Grade Level: High School