This spotlight makes the viewer focus solely on the grenade first to start to comprehend the message the ad is conveying. ... The illustrator doesn't mess around with making the message complicated. ... By having he ruler placed next to the words the viewer sees the not only the message about sea levels from the words but also gets a visual representation from the ruler. ... Their mission statement is to, "protect and enjoy the world's ocean, waves and beaches though a powerful activist network. ...
We shall go on to the end, we shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our Island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender" The use of Ethos, Pathos, and Logos to pump up the soldiers and enable them to push forward no matter the cost. He ends his speech with a clear message full of hope for the dawn breaking over the natio...