1. Sex and Gender in Advertising
And if they fail to attain such an expectation, they are taught to feel ashamed and guilt-ridden until they go out to the store and purchase the necessary products capable of altering their misguided self-image. ... " The ad also goes a long way towards perpetuating the "superwoman myth" seen across so many of today's advertisements. ... This ad asks all women to go out and purchase this company's product so they will come to appear as beautiful and desirable as the woman pictured in this ad, and in turn become as noticeable to men as they've always wanted. ... ...
- Word Count: 2240
- Approx Pages: 9
- Grade Level: Undergraduate