1. cola war
The cola war will spread into the non-carbonated beverages and the emerging international market. ... Company Analysis: 1) Strengths and Weakness 1. ... So the wars are not only constrained for the two giants, but also take in new players. ... With respect to price plan, sales promotion, sales effort and advertising, the two companies maintain balanced in fighting the cola wars. Just as mentioned in the case, "it is in companies" mutual best interest not to destroy the domestic market." ...
- Word Count: 1089
- Approx Pages: 4