1. Direct Marketing
Direct mail through the post and mail order catalogues have been utilised for a long time and all are forms of direct marketing. ... The telephone has been used for B2B sales for a long time particularly for the regeneration of routine' orders and for making sales appointments. ... It will be interesting to see what the world of direct marketing will look like in 10 or 20 years time. ... Early 1900s 1950s and 1960s Present day TIME Figure 1 Development of direct marketing 2 Objectives of Direct Marketing. ... For example, a direct mail campaign and a telephone-ma...
- Word Count: 7912
- Approx Pages: 32
- Grade Level: Undergraduate