Case Study: Southwest Airlines Introduction History Southwest Airlines began service June 18, 1971 with flights to Houston, Dallas, and San Antonio. ... Southwest became a major airline in 1989 when it exceeded the billion-dollar revenue mark. ... And thus, the tale of Southwest Airlines began. ... Kelleher does not contend that he is the only visionary at Southwest Airlines. ... Southwest Airlines has used a variety of marketing techniques throughout its history. ...

• Word Count: 3854
• Approx Pages: 15
• Grade Level: High School

Major airlines are also called truck carriers. ... National airlines are scheduled airlines for the planned consumers and travelers. ... Within this industry there are different types of companies such as America, Continental, Delta, Northwest, Southwest, and US Airways. ... Airline Industry has changed over the years. ... ValuJet and Southwest Airlines. ...

• Word Count: 3027
• Approx Pages: 12
• Grade Level: High School

On the other hand, for short distances car is the airline industry's main competitor: in fact, airline travel is neither practical nor economical for short trips. ... In the airline industry, even if the capital cost of entry are fairly low, offering airline services requires airline and aircraft certification, gates, takeoff and landing slots, baggage handling services, and the marketing and distribution of tickets. ... This because according to a governmental accounting office study made many years ago, startup airlines' accident rate was higher than the major airlines' rate. ...

• Word Count: 3996
• Approx Pages: 16
• Grade Level: Undergraduate

Drugs have become a very serious problem in the United States. They have become a component of one's every day lives. This Nation's reliance on drugs for pleasure, depression, and medical relief dominates the political and economic scene. Much debate over the drug issue occurs daily. Pleasure is one of the main reasons for drug use in America. ...

• Word Count: 10574
• Approx Pages: 42

A CRITICAL ANALYSIS OF THE BRAND MANAGEMENT OF THE TAJ GROUP OF HOTELS Brands never die. They are meant to live forever. However, their luster fades by the imprudent decisions of brand managers who fail to see the future unraveling. The concept of branding is not new; many famous brands have been with us for some time. Many developed as the result of the energy and enthusiasm of the entrepreneurs behind them. ...

• Word Count: 5228
• Approx Pages: 21
• Grade Level: Undergraduate