1. stress and arousal
Herb Kelleher is a CEO and president of a very successful airline called Southwest Airlines. ... Herb Kelleher believes "Southwest Airlines has a reputation as the wild and crazy guy of commercial aviation." ... Southwest airlines have a different planning strategy to the usual methods discussed by people who study planning and strategies. ... The Southwest airlines marketing group went out to see what the next decade was going to be like in the United States. ... This is why Southwest airlines are different in the way they do their planning. ...
- Word Count: 1520
- Approx Pages: 6