Southwest, almost 29 years in the making, has changed the airline business forever. ... Since 1971 Southwest has progressed with time and has become America's top rated airline in the industry. ... In 1995 Southwest merged with a small start up airline company, Morse Airlines to help the Southwest to continue to grow through out the 1990's. ... Southwest competes with every airline in the business at cities that Southwest serves. Through the years Southwest has continued to stand by it original theme for Southwest, to provide a low cost, point to point destination, fun airline....

• Word Count: 907
• Approx Pages: 4
• Grade Level: High School

Southwest recently broke another campaign touting its position as "The Official Airline of the NBA". ... Each spot ends with the "Wanna get away" tag and also flashes the airlines Web address, which books half of Southwest's sales. Southwest Airlines started off as a company with 3 planes serving 3 Texas cities. ... After visiting the website, Southwest Airlines must be commended on an impressive number of customer options. ... As a reward for flying with Southwest Airlines, customers can earn a free Award Ticket on Southwest Airlines. ...

• Word Count: 575
• Approx Pages: 2
• Grade Level: High School

On the other hand, for short distances car is the airline industry's main competitor: in fact, airline travel is neither practical nor economical for short trips. ... In the airline industry, even if the capital cost of entry are fairly low, offering airline services requires airline and aircraft certification, gates, takeoff and landing slots, baggage handling services, and the marketing and distribution of tickets. ... This because according to a governmental accounting office study made many years ago, startup airlines' accident rate was higher than the major airlines' rate. ...

• Word Count: 3996
• Approx Pages: 16
• Grade Level: Undergraduate

JetBlue Airways is an up and coming airline, specializing in non-stop flights to and from highly traveled destinations. ... Assumption • Beta - I was unable to find this value anywhere so I took an average from comparable companies in the same industry: AirTran, Southwest, and Delta. This gave me a beta value of about 1.25, which seems slightly low to me • I assumed that the JetBlue would become much more efficient in the running of the airline which would lead to decreases in the percent of sales in the operational expenses and working capital. ... • The total revenue ...

• Word Count: 499
• Approx Pages: 2
• Grade Level: High School