1. Data Collection - Sources and Focus Groups
Source of Data Data can be obtained both from primary and secondary sources. ... Primary source of Data Data collected from individuals through interviews, questionnaires and through observation is called primary data. ... Members of the focus groups are chosen on the basis of their expertise on the topic/concept/product. ... Unobtrusive Measures When the data is obtained from the sources other than individuals, like wear and tear of journals/books in the library, the number of soft drink can in trash bags. ...
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