These include language, religion, social norms and values, education and living style. ... "The classic anthropological theory suggests that while all human behaviors, including market behaviors, take place within a cultural context, human beings are able to influence and even change, through their behaviors, the cultural context within which their behaviors take place." ... First, culture defines acceptable purchasing and product-use behavior for both consumers and business. ... Many of the time, the wrong research is undertaken, as with the example below: "Unilever introduced a super conc...

• Word Count: 2515
• Approx Pages: 10
• Grade Level: Undergraduate

Therefore, there is a need for greater awareness of the impact of verbal and nonverbal behavior on international business communications, and if executives are to meet the challenges of an increasingly interdependent world, they will need to develop a better understanding of how cultural differences influence the operations of international business- (Dou 54). Culture can be defined as values, beliefs, ways of thinking, behavior, and customs that have been passed on from generation to generation. ...

• Word Count: 8160
• Approx Pages: 33
• Grade Level: High School