1. The Art of Advertising
The average subscriber to this magazine values sex, humor and enjoys light entertaining reading. ... The advertisement causes the reader to imagine himself "transformed by the product into an object of envy for others"(Berger). ... Firstly the ad targets the primitive need for sex. ... As a result the first thought that crosses the average readers mind is sex. ... The advertisers successfully force the reader to associate Skyy Vodka with the need for sex. ...
- Word Count: 510
- Approx Pages: 2
- Grade Level: High School