Advertisement of the 21st century tend to show women as sex objects, placed in the kitchen (as domestics), and powerless. Today's society need to realize that women are powerful beings that truly can offer more than being another sex symbol or someone's sex object. ... As the years progressed into the 1990's advertisement began portraying women as sex objects to sell various merchandise. ... There are many ads that show women as slaves to men or even as sex objects. For example this ad for a popular men shoe company depicts a woman tied to the shoe, maybe as a sex object or ju...

• Word Count: 1867
• Approx Pages: 7

Yet, these giant corporations still bring women down to being seen as nothing more than objects to be objectified. This is another blemish on society because despite the obstacles woman have overcome for years to be seen as more than the weaker sex, mass media still portrays woman as objects. ... " Woman are more than objects. ... Carl's Jr. another huge corporation chooses to show women wearing next to nothing, devouring a burger and purely selling this food with pure sex appeal. ... Yes, woman want to be admired, but they also want to be seen as more than just an object. ...

• Word Count: 792
• Approx Pages: 3
• Grade Level: High School

Media often portrays women as objects. ... Women are taught to be passive and sex objects. ... We are always showing women as objects, having plastic surgery, getting breast implants we are teaching women that their real breasts are never ok. ... I hope that as time goes on more people will be aware of the problem we have in our mass media culture and eventually women won't be such targets as sex objects, or the weaker less important sex. ...

• Word Count: 549
• Approx Pages: 2
• Grade Level: High School

For example, long-term exposure to music videos may cause male viewers to see women as sex objects and female viewers will begin to see video girls as promiscuous. ... Hip-hop culture is frequently condemned for its use of women as sex objects, but with mainstream American ideas being embedded into the psyches of many, the objectification of women seems to be culturally accepted. ... Women in music videos are seen in popular hip-hop culture as sex objects. ... After the viewer has based his or her opinion of the music video, a decision is made to change values or attitudes based on the accept...

• Word Count: 1342
• Approx Pages: 5
• Grade Level: Undergraduate

The depiction of men in advertising, according to my observations of several men-targeted magazines, is quite different in almost every regard; where women are seen as sex-objects and/or artificial, men are portrayed as confident, self-reliant, and successful. ...

• Word Count: 2240
• Approx Pages: 9
• Grade Level: Undergraduate

Sex is rampant in advertising and no other type of psychological imagery hits people closer to where they live. ... But sex does sell even that kind of sex. ... Until we acknowledge the connection between the comodification of the female body and sex-based violence against women and girls, it is irresponsible to keep pushing the line towards anything goes/anything shows. ... The advertisements have also resorted to cutting out certain parts of the body, such man and woman's the head, showing just her perfectly shaped buttocks reducing women to an object and strips her of her identity when...

• Word Count: 800
• Approx Pages: 3

Sex is everywhere, in almost every advertisement we see. ... (This of course referring to sex). Now again, I am by no means against sex, but I don't see how Zellers and sex are related at all. ... In sex ads, we learn that women are just objects and we can do whatever we want to them. ... Some propose to ban sex in advertising altogether. ...

• Word Count: 851
• Approx Pages: 3
• Grade Level: High School

AXE's marketing campaign involves commercials that have a repetitive theme involving an attractive woman that is dirty minded or being perpetuated as promiscuous sexual objects for heterosexual men. ... Sex sells in this society. ... The commercial is implementing the role of women as housewives as well as being sex objects because they are shown cleaning the balls in which it is making reference to the male's genitals. ... The commercial is implementing the role of women as housewives as well as being sex objects because they are shown cleaning the sports balls. ...

• Word Count: 1077
• Approx Pages: 4

The sex object woman took the forefront of 1970's advertising, adding to the image of the female as being subservient, vulnerable, and mindless. ... In today's society, advertising is showing little girls contradictory messages, to be the "sex pot" but to still stay at home and spend money but not too much money, basically to be every mans perfect woman. ... Along with nakedness and sex when they become adults. ... " " Shopping for clothes, applying makeup and jewelry, or dating to meet a husband is often the object of the toy or game. ...

• Word Count: 1218
• Approx Pages: 5
• Grade Level: Undergraduate

In the advert there is usually a reference to the ideal consumer of the advertised object. ... Sex is a prominent symbolic element in ads, especially in magazines. ... Hoyer and MacInnis define attitude as the total evaluation that is made on an object, issue, person, issue or event. ... Modernist advertising was characterised by its stereotypical portrayal of the sexes. ... Modernism clearly defines gender differences between the sexes. ...

• Word Count: 1975
• Approx Pages: 8
• Grade Level: Undergraduate

They thought of objects or nature as being inherently beautiful: beauty is inside the object, "The beauty within an object is it's pure and ideal beauty" (Plato 48). ... Someone somewhere once said that "sex sells," but it seems that advertisers have taken it to new extremes....

• Word Count: 701
• Approx Pages: 3
• Grade Level: High School

Since the id's desires can't be met due to societal oppression, people hope to fill the objects of their deepest desires with commodities and products. ... Bernays, the nephew of Sigmund Freud and the creator of the first major advertising campaigns, exemplified Freud's teachings and understood that the objects of a human's deepest desires can be fulfilled with products through the generated ideas that they could be made to exemplify. ... Persuasive advertising, such as Bernays campaign, appeals to the consumer's basic instinct and emotion, attaching psychological val...

• Word Count: 1787
• Approx Pages: 7
• Grade Level: Undergraduate

Everywhere one looks, they turn to see some form of advertising. People are, on a daily basis, bombarded by images of products, catchy jingles, and attention-getting slogans. Advertising has infiltrated all various forms of communication. Throughout history advertising mediums have evolved in th...

• Word Count: 3608
• Approx Pages: 14
• Grade Level: Undergraduate

Bare Bodies Victoria's Secret is an easily recognized brand. I chose to write on a Victoria's Secret ad featuring their new line called, "Body Bare". The ad shows a delicate, skinny, model, with her back slightly arched, gazing into the distance. Her shiny, bronze skin greatens her sensuality an...

• Word Count: 577
• Approx Pages: 2
• Grade Level: High School

For example, women are often seen as objects of desire; they are valued for their attractiveness but with little else to offer. ... We are taught to behave differently than the opposite sex starting during the time we are children. ...

• Word Count: 621
• Approx Pages: 2
• Grade Level: High School

These products usually grab the reader's attention through sex appeal i.e. a sexy female clothed in skimpy clothes. ... Its intention is to arouse the male, hence, the name "eye candy", but it's sending the wrong message because it's selling "sex"; but more importantly, it label women as these sexual beings or objects, and the consequences are usually seen by the disrespect shown towards women in the media, like the music videos. ...

• Word Count: 1286
• Approx Pages: 5
• Grade Level: High School

Such projection onto material objects seems almost a religious necessity. ... Although we seek love and sex, these are harder to obtain, so we settle for a handheld computer that's been visually associated with these desires yet have nothing to do with them. ... Finally, although religion does tend to portray sex as taboo, consumerism tends to cash in ...

• Word Count: 1811
• Approx Pages: 7
• Grade Level: High School

Such projection onto material objects seems almost a religious necessity. ... Although we seek love and sex, these are harder to obtain, so we settle for a handheld computer that's been visually associated with these desires yet have nothing to do with them. ... Finally, although religion does tend to portray sex as taboo, consumerism tends to cash in ...

• Word Count: 1761
• Approx Pages: 7
• Grade Level: High School

As advertising pushes its objects, it turns women's bodies into objects, often dismembering them with excessive focus on just one part of the body to sell a product. The objectification of women in advertisements is part of a cultural climate in which women are seen as things, as objects. ... Sex is frequently used to sell food. ...

• Word Count: 2458
• Approx Pages: 10

Hegemony is "the process of moral, philosophical, and political leadership that a social group attains only with the active consent of other important social groups" (Artz). If the leadership can align the subordinates" interests with their own, people willingly adhere to the their bidding. Leade...

• Word Count: 1987
• Approx Pages: 8

In today's world most people turn to the television for some relaxation and an escape from the real world. It's when the television world is brought into the real world by those people who are influenced by what they see and hear does it ever become a problem or does it? It is true that most of the ...

• Word Count: 1966
• Approx Pages: 8
• Grade Level: High School