1. Nike
But by the 1990s, when it was worn by Knight endorsers Michael Jordan, golfer Tiger Woods, and tennis champion Pete Sampras, among many others, the Swoosh had become the most recognizable commercial logo in global sports. ... After all, the defining factor of its engine, advertising, is not ever to convey the whole truth but to promote a partial truth (and sometimes an untruth) as the real truth. ...
Adidas is doing its own grass roots work by long-drawn associations and promotions with sporting events such as tennis and cricket at various levels. ... Testing the damping and supporting behavior of various shoe materials under real life conditions is a crucial part of development, and so sports manufacturer Adidas-Salomon AG runs an advanced and innovative materials test centre to put its new materials and designs through their paces. ...