1. A Critical Review of Cross-Cultural Issues in Marketing Rese
Cross-cultural marketing can be defined as the strategic process of marketing among consumers whose culture differs from that of the marketer's own culture in at least one of the fundamental cultural aspects. ... This is achieved with International marketing research data. Marketing cross-culturally is a process during which marketers need to continuously adjust their behaviours and marketing programs to fit into the targeted markets. ... One particular reoccurring barrier to gathering reliable data is that of languages. ... However, this adaptation raises questions over the reliabilit...
- Word Count: 2515
- Approx Pages: 10
- Grade Level: Undergraduate