1. Marketing Management
To check and see if the market for my product is increasing or decreasing I would use secondary data as my research tool. ... I would use primary data to determine what price to charge for my product. ... Determining the overall market share is a primary data research factor. ... Customer satisfaction is a secondary data factor. ... I took it through the buying process: Need Recognition: I needed a newer, higher quality coat to keep me warm in the cold weather. ...
- Word Count: 3899
- Approx Pages: 16
- Grade Level: High School