We will go through the definition of culture, the relation between the culture and the international marketing, the elements of culture, and finally language and its influence on marketing. ... What is Culture? ... Many members of a culture develop a feeling of superiority over other cultures and can become egocentric. ... People can also develop self-identity within a culture and may have culture shock if they are exposed to a new and confusing culture different from their own. There are also several levels of culture. ...

• Word Count: 2745
• Approx Pages: 11
• Grade Level: Undergraduate

Apple Corporation wasn't only about computers, it was also about culture. From its garage birth, Jobs and Wozniac engraved their personalities on the Computers culture, so much that their significance lasted longer then they did. This culture included a do-your-own thing as well as an ignore-establishment clause. This leads the way to a unique culture of rebels at work, right down to the pirate ship flag waving above headquarters. ... This worked for a while but eventually the culture got to him too, an insider once said, "it works fine for a while, but the system converts you." ...

• Word Count: 3338
• Approx Pages: 13

International Marketing How will the Internet shape the future of Marketing Internationally? Background As the world has become more globalized, International marketing has taken on added significance over the past ten years. There are many reasons why International Marketing has become more prominent and why a greater number of companies have become globally orientated. One of the most significant reasons for this has been the unprecedented growth of the Internet or World Wide Web (WWW). In the past few years there has been a huge growth of on-line commercial activity. ...

• Word Count: 4516
• Approx Pages: 18
• Grade Level: High School