... : product, place, promotion, and price, all which are controlled by the marketing manager. Uncontrollable external elements also influence purchasers. The external environmental factors are: 1. Social change 2. Demographics 3. Economic conditions 4. Technology 5. Political and legal factors 6. Competition Understanding the external environment: A critical task for the firm is the process of environmental scanning, the collection and interpretation of information about forces, events, and relationships ... domestic and global, needs to develop a global vision. In our book, global marketin...

• Word Count: 2146
• Approx Pages: 9
• Grade Level: Undergraduate