1. Mcdonlds`
A brand is: - "A business strategy to encourage us to consume one product over its competitors, and it is sign loaded with meaning that we choose to consume because we feel we relate to it" Branding can be said to be a philosophy of life symbolised in a logo, brands have been adapted to portray certain characteristics depending on the type of product it is promoting, this enables the consumer to form a connection with it as is it were a friend. ... Of course branding does not always offer positive thoughts and emotions to encourage us to buy products, the brand may appeal to our consciences...
- Word Count: 2584
- Approx Pages: 10
- Grade Level: Undergraduate