1. Marketing Plan
Abstract This dissertation is attempting to delve into the prevailing attitudes and employee engagement with Topaz South Dublin service stations. The importance of employee engagement is highlighted in relation to the concept of Human Capital Management. The data collection was based on a survey which was carried out by the CIPD (2006) on employee engagement in the UK. The research seeks to understand aspects of working life at the Topaz service stations within the South Dublin catchment area. Aspects such as meaningfulness of tasks within the role, aspects of feelings towards the role, indivi...