1. Hegemony
All these techniques converge to appeal to our emotions in an effort to equate the product to our happiness or success. ... In the Budd text, a Cascade commercial is analyzed to see how unobtrusive techniques like voice-overs, music, lighting, direct address, and the narrative style come together to create a particular meaning that influences the viewer. ... The narrative usually revolves around the perspective of a primary character or hero. ... The narrative is linear with a beginning, middle or climax, and ending. ... This technique allows the viewers to be observers, entering the charac...
- Word Count: 1987
- Approx Pages: 8