Baldwin, Siegel, and Bowker chose the name Starbucks in honor of Starbuck, the coffee-loving first mate in Herman Melville's Moby Dick and because they thought the name evoked the romance of the high seas and the seafaring tradition of the early coffee traders. ...

• Word Count: 4878
• Approx Pages: 20

Introduction Company overview Starbucks, the coffee making and serving company took its unique name from a character of the novel "Moby Dick- and has its roots in Seattle, Washington. Here you can still find the very first coffee shop at the pike place market, which has been opened since 1971. ...

• Word Count: 2790
• Approx Pages: 11

Plot Overview Heart of Darkness centers around Marlow, an introspective sailor, and his journey up the Congo River to meet Kurtz, reputed to be an idealistic man of great abilities. Marlow takes a job as a riverboat captain with the Company, a Belgian concern organized to trade in the Congo. As h...

• Word Count: 3088
• Approx Pages: 12
• Grade Level: Undergraduate

EXECUTIVE SUMMARY Starbucks Coffee Company is North America's leading roaster and retailer of specialty coffees. Headquartered in Seattle, WA, Starbucks has 931 retails stores and 75 major airport locations. The Company's objective is to establish Starbucks as the most recognized and respect...

• Word Count: 8060
• Approx Pages: 32
• Grade Level: High School