Learning more about the satisfaction and patronage of non-relationship customers can help companies to understand that customer and offer alternatives that are more tailored to their shopping needs. Review of Literature Benefits of salesperson relationships to customers A relationship customer is a consumer that has an ongoing relationship with a salesperson and the two know each other (Reynolds & Beatty, 1999). ... Salespeople can help make shopping more convenient by relieving customers of some of the duties (Reynolds & Beatty, 1999). ... This helps the customer feel less apprehensi...

• Word Count: 1823
• Approx Pages: 7
• Grade Level: Undergraduate

While there are training sessions, tapes and literature to purchase, weeks of intensive training are not required. ... The franchise fees help the parent company expand without using a lot of its own revenue. ...

• Word Count: 1962
• Approx Pages: 8
• Grade Level: High School

Academics and consultants have taken up direct marketing with enthusiasm, and have helped to drive the subject forward both intellectually and practically. 1.1 Direct marketing is not new Direct marketing is not new, as many companies have sold products direct to the public for years e.g. ...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

Academics and consultants have taken up direct marketing with enthusiasm, and have helped to drive the subject forward both intellectually and practically. 1.1 Direct marketing is not new Direct marketing is not new, as many companies have sold products direct to the public for years e.g. ...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

Academics and consultants have taken up direct marketing with enthusiasm, and have helped to drive the subject forward both intellectually and practically. 1.1 Direct marketing is not new Direct marketing is not new, as many companies have sold products direct to the public for years e.g. ...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

Academics and consultants have taken up direct marketing with enthusiasm, and have helped to drive the subject forward both intellectually and practically. 1.1 Direct marketing is not new Direct marketing is not new, as many companies have sold products direct to the public for years e.g. ...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

Chapter 2 - Literature Review Brand Loyalty "The term "marketing" usually conjures images of consumer packaged goods and advertising campaigns " (Olivia, 2007) but in reality this is only a very small part of marketing. ...

• Word Count: 9844
• Approx Pages: 39

Academics and consultants have taken up direct marketing with enthusiasm, and have helped to drive the subject forward both intellectually and practically. 1.1 Direct marketing is not new Direct marketing is not new, as many companies have sold products direct to the public for years e.g. ...

• Word Count: 7708
• Approx Pages: 31
• Grade Level: Undergraduate

Academics and consultants have taken up direct marketing with enthusiasm, and have helped to drive the subject forward both intellectually and practically. 1.1 Direct marketing is not new Direct marketing is not new, as many companies have sold products direct to the public for years e.g. ...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

Academics and consultants have taken up direct marketing with enthusiasm, and have helped to drive the subject forward both intellectually and practically. 1.1 Direct marketing is not new Direct marketing is not new, as many companies have sold products direct to the public for years e.g. ...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate