1. mcdonalds
These led the company to consider firm's future strategy and situation in the sector. ... Firm should pursue different strategies depending on the differing market situations, for instance U.S. vs. international markets. ... Flank defense strategy would be appropriate against slowed sales growth. ... However quality standard should not be under the minimum corporate level which if not, would threaten the "long term" benefits and customer retention. Local sourcing, if corporate standard level is met, should be used as much as possible to reduce cost. ...
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- Approx Pages: 3