1. CEO Analysis of Mary Kay Ash
Her business methods employed the multi-level marketing, or MLM, to sell its products (www.helium.com/items/1810643-mary-kay-business-opportunity). This example became a pinnacle of what MLM can do for companies via direct sales; the means being recruitment development of different levels. ... Corporate strategies of the Mary Kay organization focus on motivation of their sales force of 200 agents through financial incentives. This not only has a powerful effect on their sales and recruitment, but also has led to criticism for hard-sale tactics and financial over-commitment at lower levels (w...
- Word Count: 1249
- Approx Pages: 5
- Grade Level: High School