1. Direct Marketing
Direct marketing is likely to form a major part of communications strategy of many companies and not simply form a kind of tactical adjunct. ... These records are the basis for marketing analysis, planning, implementation of programmes, and control of this activity Fill (2002) defines direct marketing: Direct marketing is a strategy used to create a personal and intermediary free dialogue with customers. ...
- Word Count: 7912
- Approx Pages: 32
- Grade Level: Undergraduate