This year the Harley-Davidson Motorcycle Company is celebrating its 100-year anniversary. ... At the current time Harley-Davidson holds a strong position in the market however the competition, Honda and Yamaha, are closing the gap. ... At this stage in the company's long glorious history their main promotional goal is simply to inform customers that the company is still alive and well. ... Instead, the company focuses the customer's attention on the art portion of the advertisement. ... Over the past century, the company has created a brand loyalty like no other manufactu...

• Word Count: 1357
• Approx Pages: 5
• Grade Level: Undergraduate

Their product innovation helped them become formidable competitors with the larger companies. ... Auto manufacturers such as Toyota and Honda have introduced "hybrid" automobiles into the marketplace. ... The Honda Insight was one of the first of these mass produced automobiles and has been applauded by rave reviews. Honda and Toyota are not the only car manufacturers to be producing eco-friendly vehicles. ... Daimler-Chrysler and Ford Motor Company plan to launch the "hybrid" engines in their SUV's in 2003. ...

• Word Count: 1999
• Approx Pages: 8
• Grade Level: Undergraduate

The focus in this investigation lies on the effect for companies that participate in Formula 1. ... Chapter 1 - Introduction The topic of this thesis focuses on participation in sports by a company. ... This means that any car company can find a sport in which it can participate and sponsor. ... In this way, the participation that companies like Nike do resembles sponsoring very closely. ... Some B2B companies even have 70% to 80% of their business from one or two customers (for example, a company producing bumpers for a car usually only does this for one or two different car manufacturers). ...

• Word Count: 9844
• Approx Pages: 39