Consumers vary tremendously in age, income, education level, and tastes, and they buy an incredible variety of goods and services. ... Restaurants face a consumer who orders broiled flounder and a light salad only to top it off with high-butterfat ice cream for dessert. ... Many restaurants close during Passover, a time when many people travel and there is a high demand for restaurant products. ... Social scientists have identified seven American social classes: upper uppers, lower uppers, upper middles, middle, working, upper lowers, and lower lowers. ...

• Word Count: 2786
• Approx Pages: 11
• Grade Level: Undergraduate

No soul dared to threaten the authority of king or church as those who did might be tortured or burned at the stake. ... Mimicking the scientists" curiosity, philosophers questioned the basic workings of government and society and in doing so gave rise to the Age of Enlightment. ... In fact, philosophy became a practical method of social and political persuasion. ... The middle-class merchants and farmers resisted paying their taxes, while the poor rioted against these landlords and the insufferable high costs of living that they were subject to. ... They rejected the church's strict cons...

• Word Count: 3737
• Approx Pages: 15
• Grade Level: Undergraduate

Hegemony is "the process of moral, philosophical, and political leadership that a social group attains only with the active consent of other important social groups" (Artz). ... It is built by continually renegotiating with subordinates in the three major areas in which they benefit: material, political, and cultural. ... Where it used to be the family, church, and school, TV is now the primary social communicator. ... The political economy for production of media products spurred new social relationships. ... The narrative is linear with a beginning, middle or climax, and ending. ...

• Word Count: 1987
• Approx Pages: 8