It is crucial to examine and understand the stories advertising tells us about femininity and what it means to be a woman. ... Stereotypes are powerful because they affect our expectations of what men should and should not be like. They affect women's expectations of men in relationships and men's expectations of other men in work settings or in friendships. ...
EXECUTIVE SUMMARY Is Bisleri better than Bailey mineral water? Is Surf better than Sunlight washing powder? Probably not. But a company's brand has the power to differentiate its products or services from those of its competitors - even when those products or services are exactly the same. And when 70% of the customers are willing to pay a premium for the branded commodities of their choice, a strong brand is a company's most valuable asset. ...
Executive Summary This thesis sets out to investigate the effect of participation in motorsports on the image of a company. The focus in this investigation lies on the effect for companies that participate in Formula 1. The research looks at three different items that can influence the image: brand fit, brand involvement and popularity of the sport. Another factor investigates the moderating effect that the influence of the image of the sport has on the three items under investigation. These issues where investigated using an online questionnaire. ...
