1. ECONOMICS
After much hand-wringing and teeth-gnashing, the results clearly show B2C e-retailing has proven most successful for those brands with an established physical presence that substantiates their virtual empire. ... For traditional bricks-and-mortar shops, and Internet presence becomes an invaluable communication tool as well as a global marketing medium.It takes two to tango if you want to stay high on consumers' dance cards-two channels that is, both physical storefronts and virtual accessibility. After much hand-wringing and teeth-gnashing, the results clearly show B2C e-retailing has pro...
- Word Count: 1051
- Approx Pages: 4
- Grade Level: Undergraduate