The degree of a company's e-business activity extends from a simple web site of presence to a fully-fledged e-business that almost entirely eliminates conventional "brick and mortar" means of doing business. ... Of course in some cases e-business may not be indicated and hence a lack of online presence does not necessarily mean a lack of awareness. ... This is a global market and careful planning may be the key to success. ... The global opportunities offered through the Internet makes marketing strategies more complex and but also very revolutionary. ... Some of these might be: •...
McDonald's has numerous tangible resources, including strategic store locations, which number over 34,000 locations globally, while serving nearly 69 million customers per day. ... These, combined with the knowledge of the markets in which they compete, make for a formidable brand presence. ... SWOT Analysis STRENGTHS Strong brand name, recognition and reputation Largest fast food company by sales 34,000 global locations in 118 countries Hamburger University training In-depth market analysis research Supplier Partnerships Cultural diversity in foreign stores WEAKNESSES Unhealthy menu opt...
CUTCO must also develop a long-term plan to establish a presence in international regions that are most likely to have a positive response to the unique positioning of CUTCO cutlery. ... • International competition also presents a threat to CUTCO Corporation as the company branches out further globally. ...