Even friends will try to convince a person to do something, all using the art of persuasion. ... The two speakers, Marcus Brutus and Mark Antony, are both friends of Julius Caesar; however, the difference between them is that Brutus was part of the conspiracy to kill Caesar, yet Antony stayed true to him. ... Who is here so rude that would not be a Roman? ... Antony knows that he has work to do to gain the crowd back, so he starts off with a catchy line that immediately grabs their attention: "Friends, Romans, countrymen, lend me your ears. . . ." ...
Romans were very patriotic, and did not want a monarchy, this was probably one of the reasons why Brutus and the conspirators felt it necessary to remove Caesar, as Antony had previously offers Caesar a kingly crown, and although he refused it, Brutus and the others felt it was possible he actually wanted to accept this, therefore posing a threat to their republic. ... Using a rhetorical string of three "Romans, countrymen, lovers!" ... He begins his oration to a mildly hostile crowd who were sufficiently satisfied with Brutus" reasoned argument to justify the murder although ...
He also appeals to the crowd's patriotism: "O, what a fall there was, my countrymen!... As he is showing the body, he takes the mantle and laments how this kingly robe Caesar once wore in battle for Rome is now covered with his blood, which was spilled by his fellow Romans and friends. ...