1. RELATIONSHIP MARKETING: JAPANE
Obviously, some changes are needed in these structures and practices, especially in the environment of an increasing trend of free trade. ... Article 23 of the General Agreement on Tariffs and Trade (GATT) dictates that a member country would have the same access and benefits in the competitive marketplace as the host country has. That is to say, open market free trade competition is promoted through the Agreement. ... The structure of keiretsu may be classified as three types: (a) horizontal (financial keiretsu) -- including a major bank, financial institutions, and large trading compa...
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