A MARKETING RESEARCH PLAN EMPATHY TRAINING Introduction The bedside manner currently used by the medical profession while conveying pertinent information to a cancer patient is quite disturbing. Cancer patients would like their physicians to be more sensitive to all personal and emotional issues, as well as medical concerns; thereby, giving the patient some real time and concern. Evaluating the personal attitudes regarding the interaction between the medical profession and cancer patients has determined a need for further training on the physician's part in the area of care and compa...

• Word Count: 4065
• Approx Pages: 16
• Grade Level: Undergraduate