Bigger universities have tradition, name recognition, and school pride to uphold with every game. ... The competitive nature of the sport now leeks off the field and may be more competitive than the actual game. ... CBS Television paid 6.2 billion dollars for the contract to show the Final Four Tournament on their station for the next ten years. Although not as profitable as some professional sports, sponsors pay a lot of money for television advertising during the tournament and especially during the Final Four. The price for advertising on television during the championship bowl game for...

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