Hennes & Mauritz, more commonly known as H&M, is a multinational retail organisation based in Sweden. Since opening its first store in 1947 as a fashion retailer, H&M has quickly expanded to become one of the world's powerhouse and vastly differentiated retail businesses (Greenblat, 2014). Founded by Erling Persson in 1947, it was initially called Hennes, the Swedish translation being "hers", and focused on selling just women's clothing. In 1968, the company purchased Mauritz Widforss and hence was renamed to Hennes & Mauritz and, since then, has diversified over the year...

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This nucleus of responsibility for HRM is being shifted from specialists to all managers (Ezzamel et al,1996; p. 65), and is therefore in a position to advance the cause of the business. By becoming integrated with line management, HRM can become an important functional activity (Tyson, 1995; p. 165-166), rather than simply a "big hat, no cattle" role (Fernie et al, 1994). ... Whereas strategy was once the sole responsibility of line management, HR is becoming increasingly involved in developing and implementing the company's strategic plan (Dessler, 1997: p. 19; Nankervis et al, 1993: p....

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., Scherer, R.F. et al, vol. 13) Successful corporate executives like Cheong Choon Kong when applying their global leadership style and substance skills, enhance the intangible asset of corporate reputation and leverage the firm's global sustainable competitive advantage . ...

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