Situation Analysis The Super 8 Motel is an existing business and marketing is essential in order to make a profit in the future. ... This would be done through different sources like tourists maps, NRMA accommodation guides, flyers at the information centres as well as a website. ... Forecasted Performance Data P334 SWOT Analysis Strengths 24-hour reception On site owner's accommodation No restaurant in the motel reducing labour costs Motel does not rely on bus or package tour income Walking distance to restaurants, shops, beaches, and lake Views of the lake fr...

• Word Count: 1996
• Approx Pages: 8
• Grade Level: High School

A study by Armstrong (1994: p. 52) found that there were three common threads in developing strategies within each of the 10 blue-chip companies he questioned: • Strategic leadership from the top, which creates the vision and sets the direction. ...

• Word Count: 3727
• Approx Pages: 15
• Grade Level: High School