1. Motor Sport and Brand Image
It is generally understood that the more brand loyal customers are, the better the results will be for a firm. ... Purchase loyalty, behavioral, is focused on repeated purchases of the brand, attitudinal brand loyalty is more focused on the dispositional commitment with regards to the unique value associated with the brand (Chauduri et al (2001)). ... Any company that wants to survive needs to ensure that customers keep coming back and keep spending money. ... According to Donvaband (2007, p. 36), brand loyalty consists out of four broad categories: shared values, customer care, product quali...
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- Approx Pages: 39