1. Do you really understand your customers?
'We've given up trying to understand our customers and it's cut a lot of cost and complexity from our business'. ... Then, once the product has been made, at the very end of the value-creating chain, consumer understanding becomes important once again in helping to identify those people most likely to buy and discovering the best ways to send persuasive selling messages to them. ... It shifts the real focus of research from customer to company. ... The narcissistically wounded personality judges the value of each relationship in terms of how successfully the other party m...
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- Approx Pages: 19