1. Starbucks - Business Case Study
A public company must serve two masters, its customers and its shareholders. ... She was willing to take the risk of short term share-holder angst, because she believed in the long term benefit from the investment would enhance the customer experience and ultimately customer satisfaction. ... Down the power axis the premium Starbucks product would have slipped into a commodity where lower costs of the services not invested would ultimately erode the product, the price, and ultimately the share holder value. ... This was paramount to the continued success of the brand, its status as a specialt...
- Word Count: 1362
- Approx Pages: 5