1. External and Internal Factors
That is asking customers what they want, and giving it to them is ordinary, however, anticipating what customers might value but would not even think to ask for are extraordinary. ... Customers go to the Starbucks web site to buy coffee products and gifts, and to learn more about the art of roasting and brewing coffee. ... This innovation has helped to add new customers and speed the pace of lines in retail stores. ... They are creating customers, building clientele, and increasing understanding, promoting the industry, the products, and the brand. ... The company has taken additional e...
- Word Count: 1895
- Approx Pages: 8
- Grade Level: Graduate