1. The Mega-Success of Ben and Jerry's
Their mission statement, which covers their product, economic and social goals, focuses both the leadership and the workforce on their key values. These values include staying in touch with the customer base, using quality ingredients, maintaining profitability and maintaining social awareness and accountability. Throughout the history of the company, its owners, Ben Cohen and Jerry Greenfield, have interacted with their customers, gaining knowledge on what people like and dislike about their ice cream. ... Staying in touch with their customers would not enable Ben and Jerry to be as s...
- Word Count: 1259
- Approx Pages: 5
- Grade Level: Undergraduate