1. Apple Inc. Business Model Overview
In 1990's, Apple did disregard the flow of the market and stuck to its closed system and excessive technological development; so, it was losing its customers and falling in market. ... These destroyed existing market's rules that were price and functionality-oriented, changing to market and customer-oriented. At the center of Apple's innovation, there was customer-oriented design competitiveness, which is the most praised by customers. ... As a result, Apple created new value of music platform market. ...
- Word Count: 796
- Approx Pages: 3
- Grade Level: Undergraduate