1. McDonald's Case Study: Analysis and Recommendations
This industry is currently expected to grow over 22% from 2012 to 2017, eventually reaching a total market value of $224 billion. ... When consumers do choose to eat out, they are seeking increased quality and value when selecting their meals. Consumers have revealed that their primary determinant of restaurant selection is value for their money, followed by convenience. McDonald's will need to focus their efforts on creating more value and quality within their menus in order to capture the consumer's changing needs. ... The underlying factors that are associated with this success ar...
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- Grade Level: Undergraduate